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Showing posts from March, 2018

VIMARSH 2018 EPISODE 1: AS IT HAPPENED!

Saturday 24 th March was undoubtedly one of the most remarkable days in the history of MBA IIT Kanpur because it is the very day when the Department of Industrial and Management Engineering embarked the journey towards panel discussions with the first episode of its talk series- Vimarsh. This introductory version of Vimarsh with four eminent personalities and thought-leaders from different business industries as the panelists, saw deliberation on the topic, “Impact of Next Generation Technologies on Employee, Employer and Employability”. The list of honored guests Included Dr. Shiva Kumar R, AVP Talent Acquisition Sodexo as the moderator and panelists were Mr. Sai Chandran, Director OD, Culture: Sapient, Mrs. Poonam Tharad, AVP HR: Mahindra Comviva and Mr. Unmesh Pawar, Director HR, Accenture. The session commenced with the opening speech by Dr. Devlina Chatterjee, Professor at IME Department, IIT Kanpur. She explained the relevance of the topic of discussion in view of the f

TIPS FROM TOP - 'Marketing of Ingredient Technologies' by Mr. Sameer Seth, Director, Marketing – India, Dolby Laboratories

“The key ingredient to better content is separating the single from the mainstream” The Department of Industrial Management and Engineering, IIT Kanpur saw anything but a typical Friday morning on the 23 rd of March 2018. The students of the MBA Course at IIT Kanpur had the pleasure of interacting with Mr. Sameer Seth, a seasoned and decorated individual from the world of media marketing with a very fascinating career trajectory. Mr. Sameer broke down his presentation into three parts, an overview of media in India, the very interesting question, ‘How to market a television show in India?’ and ‘Dolby as a case study.’ Mr. Seth explained how the Indian media industry has been ever burgeoning since the turn of the century, and the juggernaut is here to stay. As long as the basics of marketing are in place, he suggested that creativity could go a long way in identifying and delivering the right content to the right audience. With the evolution of numbers in the media i

VIMARSH 2018 - An Introduction

VIMARSH 2018 An Introduction Ideas create companies. People sustain them.   It is said that any company worth its salt is as good as the people it employs. However, in the hypercompetitive and disruption-prone business environment of this day and age, the success of a company is further determined by how well it manages its talent. The Holy Grail of corporate competitiveness today lies in the work of recognizing, acquiring and retaining talent, something which would prove to be an impossible task without accomplished and adept Human Resource Managers. In recognition of these talented people who make companies human, Department of Industrial and Management Engineering, Indian Institute of Technology Kanpur is proud to host its Annual HR Conclave “ Vimarsh ” this March. A confluence of who’s who of the industry,  Vimarsh , in its first iteration will play host to HR Managers from a variety of industrial backgrounds to share their views and insights with the attende