Jan 6, 2017

Launch of 10Digi - An innovative mobile telecom service

Ding Dong. Who? Your Sim Card at your door step Sir.
This is no more just a thought, but a reality. Softage Information Technology, providing services in document management came out with an innovative initiative '10Digi', truly representing their tagline- “Ab Ghar Baithe Sim Mangvao”. This application enables Mobile Technology users to purchase sim cards, dongal and data cards online.  10Digit.com has tied up with Reliance, Tata and Idea in their initial phase. Mr. Ozair Yasin, Co-founder and MD of 10Digi, Sherjil Ozair- an IIT Delhi alumnus and also a Co-founder and CTO of 10Digi; and dignitaries from the likes of Reliance, Tata and Idea were present to grace the occasion.

Until recent times, to buy any of these services the user had to physically go to a store and provide the necessary documents. In today’s busy life style, people hardly get time from work to get these services. With 10Digi a user can order these services online. The nearest services provider will come to the door step for verification and collection of documents. Not only this, the user can also compare types of plans, number portability, recharge and bill payment using payment methods preferred in e-commerce domain. The sim cards will be activated in 1 to 4 hours as compared to 8 to 24 hours.

The company aims to tap 5% of the market in initial one year. It is also in talks with other service providers to expand its bandwidth.


10Digi provides hassle free, cashless, paperless service to the users !

Dec 4, 2016

Introduction to Ford Global Data Insights and Analytics - Dr Anil Maddulapalli, GM, Ford Global

We at MBA, IIT Kanpur were lucky to host Dr. Anil Maddulapalli, General Manager, Ford Global, Data Insights and Analytics team, Chennai for a small session on ‘Introduction to Ford Global Data Insights and Analytics’.
Dr. Anil talked about various areas where analytics is being used by Ford to improve efficiency across the value chain including processes ranging from inbound logistics to after sales services, thereby enhancing overall customer experience.
He started with Analysis of Supplier footprint and went on to discuss the applications of analytics in financial risk assessment (Ford Credit and Enterprise Risk), Customer Analysis – for streamlining the customer demands and market supplies, Advanced Operational Analysis – for sustainability and autonomous vehicle research, Smart Mobility Analysis – for enabling connectivity and mobile solutions etc.
After sharing with us the work done at Ford on analytics he opened the session for discussions and solved the queries of students and faculties alike. It was an immensely insightful session for us in getting a brief understanding about use of analytics in Ford. 




Nov 9, 2016

Tips from Top- "Recent trends, Opportunities & Management of human capital in Retail businesses in India." Mr Naveen Prakash, AGM- Corporate Talent Acquisition, Spencer's Retail

Mr Naveen Prakash, AGM, Corporate Talent Acquisition at one of India’s largest retail chain – Spencer’s Retail, visited the IME department for a talk on Recent Trends and Opportunities in the Management of Retail Businesses in India.
Mr Prakash started the talk with an introduction to the retail market in India. With a total size of USD 530 billion, 47% of the market is urban, out of which 31% is modernized, while only 3% is modernized in rural India. The potential is to grow to USD 800 billion by 2017, with an even split between urban and rural areas and three fold growth of modern retail in rural areas. This is the kind of potential the modern retail business holds in India. Also apparel, furniture, jewelry and medicine have been the fastest growing sectors in retail.
Within the retail business, Mr Prakash told the students that it is the repeat customers who actually drive the revenues, and the aim of Spencer’s is to focus on this segment. The driving idea behind the firm’s efforts is to bring to the consumers those products that are inconvenient to find anywhere else. He apprised about how building preference has been the aim of Spencer’s and not merely profitability, for it will be a definite outcome if preference has been built.
Mr Prakash acquainted us about the importance of understanding the psycho-graphics of customers and making strategies accordingly. As an example he related to the audience about Spencer’s smaller sized “hyper stores” in many localities instead of a few big ones, for providing convenience that the Indian people majorly look for when shopping for grocery and other day to day items.
Another aspect which was discussed was less profitability in food products as compared to non-food products.  But nonetheless, to maintain brand positioning, Spencer’s has been putting majorly food products in their smaller stores.
Talking about the scenario of retail business on the whole, Mr Prakash mentioned the importance of increased efficiency of back end operations to the overall profitability. Also, since delivering absolutely everything to everyone was not feasible, targeted marketing becomes crucial. In order to create awareness of the offerings, tapping omni-channel i.e. both online and offline channels necessary as well as curtailing the losses in the back end is a must.
Mr Prakash concluded with briefing about the importance of noticeably understanding and implanting a single strategy that the firm wants to go for, be it selling volumes or capturing market share or any other. He parted with a message to the students about the huge potential in this sector a relatively low threat due to the large size of untapped market and opportunities of growth.